In essence
Trea Turner Nationals Jersey , sales copy seeks to sell, press release copy seeks to inform. Press releases are intended to provide news; if they sound like sales pitches, they are most likely to end up in the wastepaper basket (of its digital equivalent, the Recycle Bin).
When businesses issue press releases, however, they are typically motivated with marketing, rather than reporting, motivations. It then becomes a tightrope walk to write press releases that do not sound like sales copy.
The press release copywriter must find a ¡°news angle¡± and focus on it. Like a news reporter, the writer must provide interesting information and must achieve the goal of creating a buying desire in an indirect manner.
Both sales copy and press release are created on the foundation of people¡¯s desires. Instead of outright sales pitch, the press release might focus upon highlighting the positive things about a company that is launching a new service or product (which might be the ¡°news¡±) and how the launch contributes to meeting, say a social need of the times.
Why go to all this trouble of presenting such ¡°newsy¡± copy instead of a plain sales pitch?
The answer is that readers of sales copy know that it is a ¡°biased¡± presentation, and tend to take the contents with a ¡°pinch of salt.¡± Press releases, on the other hand are targeted at getting news editors publish the news in the press. Such news are considered ¡°unbiased¡± by readers and thus carry far greater weight.
News editors want news stories for their publications; provide them such stories through your press releases and you will get publicity that is not only free but also much higher value that an advertisement in the same publication.
At SEO77, we help clients craft newsworthy press releases about their company for brand building purposes and about specific products to present them in a favorable light.
About
SEO77 is a leading UK based Digital Marketing Agency. We work for clients across all industry sectors providing digital media consultancy and implementation.
We¡¯ve been developing and optimising websites for over ten years and between them our team has decades of experience working in new media. So we really know where the internet has come from and where it¡¯s going.
We excel at SEO and pride ourselves on gaining top search engine positions for our clients. As well as delivering professional agency services, we train, consult and speak for a number of leading professional bodies and companies.
For more information, visit the authors website at SEO Nottingham or SEO Mansfield
Months of suffering seemed to be coming to an end as work started on lead replacement in Flint service lines, but true to the entire fiasco, the start wasn¡¯t without controversy.
Flint Coalition, a group of business, charitable and community entities, is working with the residents to help them out during these testing times and is also paying for line replacements. Gov. Rick Snyder had announced his plans to conduct a water infrastructure study in order to identify the various types of service lines in the city and also to replace 30 lead lines. The study was expected to be completed by March 15. Mayor Karen Weaver had also discussed her own plans to start pipe replacements. With so much hope on offer, you¡¯d expect lead replacement work to be in full swing.
However, Waldorf and Sons Excavating crews arrived at 717E. Alma Ave. to replace the service line from the water main to the house, only to realize that a police officer had ordered work to be stopped, as city officials checked to make sure contractors pulled permits.
Kristin Moore, the spokeswoman for Mayor Weaver, wrote in an email to the Flint Journal that work had only been temporarily stopped to make sure that everything was in order and the proper permits were in place. She further wrote, ¡°once that information was verified, the work was allowed to proceed.¡±
Meanwhile, any further delays simply make things more difficult for the locals. ¡°It¡¯s a basic human right to have clean water¡±, says JenanJondy from Sylvester Broome Empowerment Village. ¡°The water is terrible¡±, added Brittani Felton, stating that her two young children were battling skin conditions due to the water.
To add fuel to fire, Eric Mays, a city councilman who had advocated for black contractors to perform line replacements, got into a shouting match with Arthur Woodson, a water activist who helped in organizing the replacement.
Visibly frustrated by the delays, construction crews broke for early lunch, leaving the officials to sort out the permits. Work was finally allowed to resume an hour later after the local police confirmed that all necessary permits had been filed with the city.
Despite all the controversy, Felton actually felt blessed to see the line at her home being replaced.
Flint is currently in the spotlight after some of its children showed elevated blood levels once the city changed its water supply to the Flint River in the year 2014, a horrendous decision that was made when the city was run by an emergency manager.
Regulators never actually required the river water to be treated in order to make it less corrosive, and this caused lead from the pipes and plumbing to mix with the city¡¯s water supply. And despite reconnecting to the Detroit water system, local residents were advised to only drink city water if they were using lead-clearing filters.
Tough times ahead for a city that has already seen a lot of problems due to the dangers posed by lead! Perhaps, now it is time for us to wake up to the dangers of lead poisoning and look at lead alternatives and lead substi.
Cheap Jerseys Cheap Jerseys From China Cheap Jerseys China Wholesale Cheap Jerseys China Wholesale Cheap Authentic Jerseys Wholesale Jerseys China Cheap Soccer Jerseys Cheap Sports Jerseys Cheap Jerseys China Free Shipping Cheap Authentic Sports Jerseys