FILE - This Jan. 3 http://www.winnipegjetsteamstore.com/adidas-michael-hutchinson-jersey , 2012, file photo, shows the Starbucks Coffee logo in Mountain View, Calif. Starbucks announced Sunday, Feb. 28 http://www.winnipegjetsteamstore.com/adidas-matt-hendricks-jersey , 2016, it plans to enter probably its most intimidating market yet: Italy. The coffee chain said that the first Starbucks will open in Milan in early 2017, in partnership with Italian developer Percassi. (AP PhotoPaul Sakuma, File)
NEW YORK (AP) ¡ª Starbucks says it plans to enter probably its most intimidating market yet: Italy.


The coffee chain said Sunday that the first Starbucks will open in Milan in early 2017, in partnership with Italian developer Percassi.


It's a symbolic move for the 45-year-old company and its CEO http://www.winnipegjetsteamstore.com/adidas-mathieu-perreault-jersey , Howard Schultz. On a business trip in the 1980s, Schultz visited Milan and Verona and decided to bring espresso drinks to the U.S. The concept took off, and Starbucks became the beverage giant it is today.


Starbucks already has a presence in Europe, but it has not been as successful there as in other markets. The company entered the U.K. in 1998 and there are now about 2,400 stores in Europe http://www.winnipegjetsteamstore.com/adidas-marko-dano-jersey , the Middle East and Africa, making up about 10 percent of stores globally.


Italy is expected to prove a challenge. Coffee is a deep part of the culture, with myriad local shops competing to sell espresso and cappuccinos. Most shops operate as places where Italians can get a quick espresso and go about their way, in contrast to Starbucks' stores which are designed for customers to sit and work or talk with friends.


Starbucks alluded to the challenge the company is expected to face, saying it was entering Italy "with humility and respect."


Starbucks' store in Italy will be owned and run by Percassi http://www.winnipegjetsteamstore.com/adidas-mark-scheifele-jersey , the licensee. Other stores are expected to follow.


"We know that we are going to face a unique challenge with the opening of the first Starbucks store in Italy," said Percassi President Antonio Percassi, in a prepared statement.

Niagara Falls is something of a mystical destination for many people. While it may seem a bit on the tourist-laden side these days, there are still quite a few people who deem a trip to Niagara as a spiritual journey ï¿?one that allows them to explore a powerful piece of nature that has existed for thousands of years. If you are one of those people visiting Niagara for the first time, finding a good Niagara shuttle to get you from the airport to your destination is very important.

Coming into the Buffalo Airport

For those first coming into the buffalo international airport http://www.winnipegjetsteamstore.com/adidas-logan-stanley-jersey , the first thing you�ll want to do is know where you�re going. Luckily, the airport is fairly straightforward. Most ground transit is located downstairs, in the arrivals area and will cycle through on a regular basis. If you plan on taking a Niagara shuttle to your hotel, however, you may want to plan it ahead of time so you know exactly what time you�ll be outside waiting for it.

Getting the Right Shuttle

There are a number of different shuttles attached to each hotel in the area ï¿?which will allow you to simply schedule ahead of time when you book your room. Additionally http://www.winnipegjetsteamstore.com/adidas-laurie-boschman-jersey , those coming into town on a conference or for a business meeting will usually be able to set up a car or a shuttle independently of their hotel.

But, for those that are staying at a bed and breakfast or immediately visiting family, finding a good Niagara shuttle without planning ahead can be hard. For those individuals, it�s important to know your options. There are plenty of paid shuttles and taxis in the area, as well as Buffalo limousine services that can get you to your destination. Additionally http://www.winnipegjetsteamstore.com/adidas-kyle-connor-jersey , if you find that you are waiting too long for your Niagara shuttle or that it simply does not appear, there are car rentals and taxis available in the area just outside the airport.

Whatever your situation, know that there are plenty of transportation options for tourists and business travellers coming into and out of Niagara Falls. You can know more at


Author's Resource Box

Chester Cole has more than ten years experience in the luxury transportation industry in and around Buffalo. He enjoys the challenge of making quality transportation affordable. The visitors to the region are then assured a pleasant, memorable experience. You can learn more about Buffalo limousine at .

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